Listening - This one is still very much true, and perhaps even more so. The best social media pros listen the most actively and most aggressively.
Pattern Recognition - This is getting more and more critical as the data and complexity of social continues to ratchet up. Are these posts on our Facebook page a crisis in the making, or just noise? Where are the real-time marketing opportunities? Instantly identifying patterns and being able to capitalize upon them are some of the skills that separate good social practitioners from great ones.
Visual Thinking - This is perhaps the biggest change in the past year or two. Being a great writer was formerly a key characteristic of many social pros, as being able to coherently write in 140 characters isn’t as easy as it appears. Today, with every social network embracing visuals and multi-media, being able to represent the brand visually is absolutely critical. This is a real challenge for many community managers who come from the PR/communications side of things, and all of a sudden need to be quasi graphic designers. I’m a big believer in social media pros taking photography classes in 2014.