02 February 2015

Mobile Application Development-Promising Career

Mobile application development will lead in the market. E-commerce is expanding 3 folds in 2015. Expecting it will increases to 100 folds in coming 2 or 3 years.

The following skill set is required to enter into mobile application development.



Mobile Advertising

Mobile advertising can also constitute a significant part of m-commerce applications. Indeed, using demographic information compiled by mobile-service suppliers and information about the physical location of the user, a highly targeted advertisement can be launched. Advertisements can be tailored to target a given user, according to the information previously provided, during a preliminary stage, or a past shopping expedition. Advertisement can also take advantage of the user's physical location. For example, users could be alerted to sales and feature events occurring in their neighborhood stores and restaurants. This type of advertising functions with a short message service or a pager.

When more wireless bandwidth becomes available, advertisements will become contain more audio, photo, and video content to fit users' specific needs, interests, and habits. Moreover, the network service suppliers will be able to use push-pull methods to make mobile advertising best suited to the user's profile.

The number of advertisements and the level and type of content they include are interesting elements. The number of advertisements must be limited in order to avoid user frustration and network congestion. Wireless networks could consider this type of service as low priority when solving congestion problems that affect the quality of service of the entire network. Because these services require information about the user's physical position, a third module could be used in order to provide localization services. However, this would result in profit sharing among the network service and the position information provider.






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