Digital marketing uses various tools for digital marketing functions such as sales CRM, marketing automation, e-commerce, e-mail, WCM, web analytics, and social CRM. Related Skills for Digital Marketing You Need All these software tools collectively help an organization to develop and implement effective marketing strategies. Tools for Global Digital Marketing These tools are developed to serve specific functions in the Global Digital Marketing market as explained below: Sales CRM manages customer interaction and aligns an organization's sales process such as order tracking, sales performance, and distribution. Marketing automation enhances the capabilities of the marketing department of any organization to design strategies, automate processes, and improve customer communications, and also operates either as standalone software or as a major component of CRM software. E-commerce software offers advanced capabilities for searching, order management, cart management, and cont...