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Step-by-Step Guide to Creating an AWS RDS Database Instance

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 Amazon Relational Database Service (AWS RDS) makes it easy to set up, operate, and scale a relational database in the cloud. Instead of managing servers, patching OS, and handling backups manually, AWS RDS takes care of the heavy lifting so you can focus on building applications and data pipelines. In this blog, we’ll walk through how to create an AWS RDS instance , key configuration choices, and best practices you should follow in real-world projects. What is AWS RDS? AWS RDS is a managed database service that supports popular relational engines such as: Amazon Aurora (MySQL / PostgreSQL compatible) MySQL PostgreSQL MariaDB Oracle SQL Server With RDS, AWS manages: Database provisioning Automated backups Software patching High availability (Multi-AZ) Monitoring and scaling Prerequisites Before creating an RDS instance, make sure you have: An active AWS account Proper IAM permissions (RDS, EC2, VPC) A basic understanding of: ...
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How to Use Chaid Useful for Data Science Developers

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CHAID

The Chaid is one of the most asked skills for Data Science engineers. The CHAID Analysis (Chi-Square Automatic Interaction Detection) is a form of analysis that determines how variables best combine to explain the outcome in a given dependent variable.

Chaid Model


  • The model can be used in cases of market penetration, predicting and interpreting responses, or a multitude of other research problems.

  • CHAID analysis is especially useful for data expressing categorized values instead of continuous values.

  • For this kind of data, some common statistical tools such as regression are not applicable and CHAID analysis is a perfect tool to discover the relationship between variables. 

  • One of the outstanding advantages of CHAID analysis is that it can visualize the relationship between the target (dependent) variable and the related factors with a tree


1. CHAID Analysis for Surveys


Analysis

  • Most survey answers have categorized values instead of continuous values. 

  • Finding out the statistical relationship in this kind of data is a challenge. 



2. CHAID Analysis for Customer Profiling


Profiling


  • Based on historical customer data, CHAID Analysis can be used to analyze all characteristics within the file. 

  • For example, product/service purchased, the dollar amount spent, major demographics, and demography of the customers, and so on. 

  • A blueprint can be produced to provide an understanding of the customer profile: strong or weak sales of products/services; active or inactive customers; factors affecting customers’ decisions or preferences, and so on. 

  • Such a customer profile will give the Sales & Marketing Team a clear picture of which type of person is most likely to buy the products and services based on factual purchase history, geo-demographics, and lifestyle attributes.


3. CHAID Analysis for Customer Targeting


Customer Targetting


  • Recruiting new customers via direct contact (phone or mail) is a time-consuming and costly effort.

  • For most products or services, the hit rate is less than 1%. That means, in order to get a new customer, over one hundred contacts are required.

  • By mapping the current customer list to a general population database (e.g., SMR Residential Database that contains 12 million listed households), CHAID Analysis can find the household clusters that have much higher incidence rates than the average.

  • By concentrating on these household clusters, the actual hit rate can be dramatically raised. The result is “Fewer phone calls or mail pieces with higher sales returns!”.

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