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SMAC-Persistent Systems

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The global leader in software product and technology services, today announced it has entered into a definitive agreement to acquire privately-held  CloudSquads , an innovative consultancy that has created social communities for over  70 global companies . CloudSquads deploys, integrates and runs social communities on all leading  social customer platforms .  Terms of the agreement were not disclosed and are subject to certain closing conditions which are expected to be completed in the coming financial quarter. According to  Forrester  Research Senior Analyst, Kim Celestre in her July 9, 2013 blog post entitled Just Published: The Forrester WAVE: Social Depth Platforms, Q3 2013, “Social media has transformed the way that buyers discover, explore, and engage with a brand. As a result, many marketers have invested in establishing a presence on popular social networks like Facebook and Twitter yet are struggling with how to convert interactions on these social networks to a purchase.