Posts

Showing posts with the label Social Analytics - How Marketers Will Use

Featured Post

8 Ways to Optimize AWS Glue Jobs in a Nutshell

-
Image
  Improving the performance of AWS Glue jobs involves several strategies that target different aspects of the ETL (Extract, Transform, Load) process. Here are some key practices. 1. Optimize Job Scripts Partitioning : Ensure your data is properly partitioned. Partitioning divides your data into manageable chunks, allowing parallel processing and reducing the amount of data scanned. Filtering : Apply pushdown predicates to filter data early in the ETL process, reducing the amount of data processed downstream. Compression : Use compressed file formats (e.g., Parquet, ORC) for your data sources and sinks. These formats not only reduce storage costs but also improve I/O performance. Optimize Transformations : Minimize the number of transformations and actions in your script. Combine transformations where possible and use DataFrame APIs which are optimized for performance. 2. Use Appropriate Data Formats Parquet and ORC : These columnar formats are efficient for storage and querying, signif
Post a Comment
Read more

Social Analytics - How Marketers Will Use

-
Image
Of all the windows through which a business can peer into an audience,  social media  seems most enticing. The breadth of subjects, range of observations, and, above all, the ability to connect and draw inferences make  social analytics  hugely exciting for anyone who is interested in understanding and influencing past, present and potential customers, employees, or even investors. As individuals leave traces of their activities - personal, social and professional - on the internet, they allow an unprecedented view into their lives, thoughts, influences and preferences. Social analytics attempts to draw useful understanding and inferences, which could be relevant to marketers, sales persons, HR managers, product designers, investors and so on. Thus, as social tools like Facebook, Twitter, LinkedIn, WhatsApp, and many more, host a plethora of social activities of many people, a humongous amount of data is generated about people's preferences, behaviour and sentiments. Like any da
Post a Comment
Read more