Showing posts with the label digital-marketing

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How to Check Column Nulls and Replace: Pandas

Here is a post that shows how to count Nulls and replace them with the value you want in the Pandas Dataframe. We have explained the process in two steps - Counting and Replacing the Null values. Count null values (column-wise) in Pandas ## count null values column-wise null_counts = df.isnull(). sum() print(null_counts) ``` Output: ``` Column1    1 Column2    1 Column3    5 dtype: int64 ``` In the above code, we first create a sample Pandas DataFrame `df` with some null values. Then, we use the `isnull()` function to create a DataFrame of the same shape as `df`, where each element is a boolean value indicating whether that element is null or not. Finally, we use the `sum()` function to count the number of null values in each column of the resulting DataFrame. The output shows the count of null values column-wise. to count null values column-wise: ``` df.isnull().sum() ``` ##Code snippet to count null values row-wise: ``` df.isnull().sum(axis=1) ``` In the above code, `df` is the Panda

Trends In Digital Marketing in 2014-2015

Digital marketing uses various tools for digital marketing functions such as sales CRM, marketing automation, e-commerce, e-mail, WCM, web analytics, and social CRM. Related Skills for Digital Marketing You Need All these software tools collectively help an organization to develop and implement effective marketing strategies. Tools for Global Digital Marketing These tools are developed to serve specific functions in the Global Digital Marketing market as explained below: Sales CRM manages customer interaction and aligns an organization's sales process such as order tracking, sales performance, and distribution. Marketing automation enhances the capabilities of the marketing department of any organization to design strategies, automate processes, and improve customer communications, and also operates either as standalone software or as a major component of CRM software. E-commerce software offers advanced capabilities for searching, order management, cart management, and cont