Trends In Digital Marketing in 2014-2015

Digital marketing uses various tools for digital marketing functions such as sales CRM, marketing automation, e-commerce, e-mail, WCM, web analytics, and social CRM.

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Skills for Digital Marketing You Need

All these software tools collectively help an organization to develop and implement effective marketing strategies.
Tools for Global Digital Marketing
  • These tools are developed to serve specific functions in the Global Digital Marketing market as explained below:
  • Sales CRM manages customer interaction and aligns an organization's sales process such as order tracking, sales performance, and distribution.
  • Marketing automation enhances the capabilities of the marketing department of any organization to design strategies, automate processes, and improve customer communications, and also operates either as standalone software or as a major component of CRM software.
  • E-commerce software offers advanced capabilities for searching, order management, cart management, and content management, as well as marketing and reporting capabilities.
  • E-mail marketing software enables organizations to reach out to customers directly through emails and helps to automate the marketing process by offering more sales leads.
  • WCM is a software tool used to create, manage, store, and deploy content on the internet. The content may be in the form of text, audio, graphics, videos, and photos.
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