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Trends In Digital Marketing in 2014-2015

Digital marketing uses various tools for digital marketing functions such as sales CRM, marketing automation, e-commerce, e-mail, WCM, web analytics, and social CRM. All these software tools collectively help an organization to develop and implement effective marketing strategies. These tools are developed to serve specific functions in the Global Digital Marketing market as explained below:
• Sales CRM manages customer interaction and aligns an organization's sales process such as order tracking, sales performance, and distribution. 
• Marketing automation enhances the capabilities of the marketing department of any organization to design strategies, automate processes, and improve customer communications, and also operates either as standalone software or as a major component of CRM software. 
• E-commerce software offers advanced capabilities for searching, order management, cart management, and content management, as well as marketing and reporting capabilities. 
• E-mail marketing software enables organizations to reach out to customers directly through emails and helps to automate the marketing process by offering more sales leads. 
• WCM is a software tool used to create, manage, store, and deploy content on the internet. The content may be in the form of text, audio, graphics, videos, and photos. 

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