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15 Python Tips : How to Write Code Effectively

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 Here are some Python tips to keep in mind that will help you write clean, efficient, and bug-free code.     Python Tips for Effective Coding 1. Code Readability and PEP 8  Always aim for clean and readable code by following PEP 8 guidelines.  Use meaningful variable names, avoid excessively long lines (stick to 79 characters), and organize imports properly. 2. Use List Comprehensions List comprehensions are concise and often faster than regular for-loops. Example: squares = [x**2 for x in range(10)] instead of creating an empty list and appending each square value. 3. Take Advantage of Python’s Built-in Libraries  Libraries like itertools, collections, math, and datetime provide powerful functions and data structures that can simplify your code.   For example, collections.Counter can quickly count elements in a list, and itertools.chain can flatten nested lists. 4. Use enumerate Instead of Range     When you need both the index ...
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Social Analytics - How Marketers Will Use

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Of all the windows through which a business can peer into an audience, social media seems most enticing. The breadth of subjects, range of observations, and, above all, the ability to connect and draw inferences make social analytics hugely exciting for anyone who is interested in understanding and influencing past, present and potential customers, employees, or even investors.

As individuals leave traces of their activities - personal, social and professional - on the internet, they allow an unprecedented view into their lives, thoughts, influences and preferences. Social analytics attempts to draw useful understanding and inferences, which could be relevant to marketers, sales persons, HR managers, product designers, investors and so on. Thus, as social tools like Facebook, Twitter, LinkedIn, WhatsApp, and many more, host a plethora of social activities of many people, a humongous amount of data is generated about people's preferences, behaviour and sentiments. Like any data, it is amenable to analysis to gain useful insights.

The challenge comes from the sheer volume, velocity, and variety. It is very difficult to ensure that the analysis is relevant and reliable. Besides the daunting technical intricacies of setting up the appropriate analytics, the aspects of choosing information sources, filtering the right data, and its interpretation and aggregation are susceptible to errors and biases. For example, some social activities are relatively easier to access (like activity on Twitter, or public updates on Facebook), many are not. Some types of data (like text, or location) are easy to search and interpret, many (like pictures) are not. So a good analysis model must judiciously compensate for the nature of the sources included, and hence it could be at times very difficult to assess if the analysis is useful or just meaningless mumbo-jumbo.

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