Data Science in Retail Marketing and Opportunities

Data Science and Analytics started by all big companies including Shoppers top and Wal-mart.

retail analytics

Data Science in Retail

Shoppers Stop started big data analytics to study customers behavior. Started with one of the easiest programs. Where they studied customer loyalty program.

Some Insights

  • Studied patterns
  • Studied customer buying styles
  • Some people buy shirt-only and some people buy both Shirt and Trouser
  • Studied buying patterns of Women buyers
Read more at Live Mint

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