Data Science and Analytics started by all big companies including Shoppers top and Wal-mart.
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Data Science in Retail
Shoppers Stop started big data analytics to study customers behavior. Started with one of the easiest programs. Where they studied customer loyalty program.
Some Insights
- Studied patterns
- Studied customer buying styles
- Some people buy shirt-only and some people buy both Shirt and Trouser
- Studied buying patterns of Women buyers