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5 Super SEO Blogger Tools

In this post, I have explained top blogging tools that need to be considered by every blogger. These tools help you write better SEO friendly blog posts.



1). Headline Analyzer The best tool is the EMV Headline Analyzer. When you enter the headline it analyzes it and gives you EMV ranking. When you get '50' and above it performs better SEO.

2). Headline Length Checker The usual headline length is 50 to 60 characters. Beyond that, the headline will get truncated and looks ugly for search engine users. The tool SERP Snippet Optimization Tool useful to know how it appears in the search results.

3). Free Submission to Search Engines The tool Ping-O-Matic is a nice free submission tool. After your blog post, you can submit your feed to Ping-O-Matic. It submits to search engines freely.

4). Spell and Grammar Check Another free tool is Grammarly, this tool checks your spelling and grammar mistakes. So that you can avoid small mistakes.

5). Keyword AnalyzerWordstream Keyword analyzer i…

Predictive Analytics - A Case Study

Nishad Sharma, a Delhi-based entrepreneur, is a typical online shopper who keeps a tab on the various sales and promotional deals run by companies from time to time. On the cool Delhi evening of February 4, he opened online fashion company Myntra's app on his smartphone to see if there were any deals on trousers. That day, was running its Rush Hour sale in which customers could avail up to 50 per cent discount on select products. After filtering his search, Sharma decided to add a pair of UCB trousers to his shopping cart.

But then he changed his mind. Perhaps he could get a better deal if he logged on into a sale on a weekend. To his surprise, Sharma received a mail from Myntra next morning, telling him what he presumably lost by abandoning his cart the previous day. The same product was now available at a 100 per cent mark-up. To close the sale, the company sent another mail to Sharma a couple of days later, offering a smaller discount of 20 per cent. Sharma couldn't let it go waste a second time round.

The systematic and gentle hounding of Sharma points at a big shift in the way e-commerce players target customers. Says Myntra's chief strategy officer Prasad Kompalli, "Gone are the days of sending irrelevant mail shots to one and all. Today we are in a position to identify and reach out to our customers." To make this possible on a large scale, e-commerce firms are sprucing up their predictive analytics skills and the attendant infrastructure to understand who their most valuable customers are.

Predictive analytics factors in all possible variables that help the marketer devise the right strategy to generate the desired engagement with customers - from providing timely and accurate sales forecasting insights, to equipping them with opportunities to improve diagnosis and the design of their websites to accommodate the pressures of any shopping blitzkrieg. These insights can range from what time of the day your website can witness maximum traffic, what products/pages will receive high impressions, which region you can expect the bulk of the orders to come from (to help in the planning of logistics and cash on delivery options) and the like.

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Tokenization story you need Vault based Vs Vault-less

The term tokenization refers to create a numeric or alphanumeric number in place of the original card number. It is difficult for hackers to get original card numbers.

Vault-Tokenization is a concept a Vault server create a new Token for each transaction when Customer uses Credit or Debit Card at Merchant outlets 
Let us see an example,  data analysis. Here, card numbers masked with other junk characters for security purpose.

Popular Tokenization ServersThere are two kinds of servers currently popular for implementing tokenization.
Vault-based Vault-less Video Presentation on Tokenization
Vault-based server The term vault based means both card number and token will be stored in a Table usually Teradata tables. During increasing volume of transactions, the handling of Table is a big challenge.
Every time during tokenization it stores a record for each card and its token. When you used a card multiple times, each time it generates multiple tokens. It is a fundamental concept.
So the challe…