For service developers, making services available in the cloud depends on the type of service and the device(s) being used to access it. The process may be as simple as a user clicking on the required web page, or could involve an application using an API accessing the services in the cloud.
Telcos are starting to use clouds to release their own services and those developed by others, but using Telco infrastructure and data. The expectation is that the Telco’s communications infrastructure provides a revenue generating opportunity.
Using the
Communications Services When in the cloud, communications services can extend their capabilities, or stand alone as service offerings, or provide new interactivity capabilities to current services.
Cloud-based communications services enable businesses to embed communications capabilities into business applications,such as Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems. For “on the move” business people, these can be accessed through a smartphone, supporting increased productivity while away from the office.
These services are over and above the support of service deployments of VoIP systems, collaboration systems, and conferencing systems for both voice and video. They can be accessed from any location and linked into current services to extend their capabilities, as well as stand alone as service offerings.
In terms of social networking, using cloud-based communications provides click-to-call capabilities from social networking sites,access to Instant Messaging systems and video communications, broadening the interlinking.
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