Teradata: Key Role in Telecommunication Analytics

Teradata, a US analytics solutions and applications provider, has said that there is a growing market for next-generation analytics in India amid intense competition among telcos and growing mobile phone penetration.

Insights


Carriers with increasing consumer focus require next-generation analytics to unify data from both the traditional and Big Data environments and transform it into meaningful insights - on how subscribers are consuming their services and in turn how they can improve their marketing tactics for upselling, customer retention, and loyalty.


And ever since mobile number portability ( MNP) - a facility that allows subscribers to retain their numbers despite switching operators - was introduced late 2010 in India, customer retention has become a key imperative for service operators such as Vodafone India, Idea Cellular, and Bharti Airtel.

Telecom Analytics


"With rising teledensity, ensuing competition, and falling average revenue-per-user, telcos will have to look beyond transactional data and focus on the customer interactions, connections, and satisfaction throughout the customer journey," Teradata India Managing Director Sunil Jose told ET.

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