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Teradata - Telco Analytics

Teradata, a US analytics solutions and applications provider,
has said that there is a growing market for next-generation analytics in India amid intense competition among telcos and growing mobile phone penetration.Carriers with increasing consumer focus require next-generation analytics to unify data from both the traditional and Big Data environments and transform it into meaningful insights - on how subscribers are consuming their services and in turn how they can improve their marketing tactics for upselling, customer retention and loyalty.
And ever since mobile number portability ( MNP) - a facility which allows subscribers to retain their numbers despite switching operators - was introduced late 2010 in India, customer retention has become a key imperative for service operators such as Vodafone India, Idea Cellular and Bharti Airtel.
"With rising teledensity, ensuing competition and falling average revenue-per-user, telcos will have to look beyond transactional data and focus on the customer interactions, connections and satisfaction throughout the customer journey," Teradata India Managing Director Sunil Jose told ET.


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